In a time of globalization, an international footprint is increasingly important. Expanding internationally can allow retailers and brands to extend their customer bases, prolong the life of existing products, diversify risk and combat seasonality. But successful international expansion is complex.
Distinct consumer preferences, competitive and cultural differences, and increased management and operational challenges require companies to make tough choices as they define their international strategies. But with GBN Group Consulting’s deeply rooted international culture and experience helping companies across multiple consumer sectors expand globally, we have the right resources to help you get there.
Once the markets are selected, proper market entry planning requires a solid foundation of knowledge about the myriad of factors that can affect consumers’ perceptions about a new brand and access to products or stores.
Should a direct or distributor/partner model be employed to maximize market potential and profitability?
What are the best value proposition, product range and marketing strategies to reach your key target demographics?
What are the breadth and depth of current market alternatives? Channel strategy: What is the most effective way to deliver goods and services, and how developed is the country’s infrastructure?
What are the potential governmental changes that can impact your strategy, including regional versus national compliance regulations, product regulations for health and safety, and employment regulations?
What are the breadth and depth of current market alternatives? Channel strategy: What is the most effective way to deliver goods and services, and how developed is the country’s infrastructure?
How readily available are product resources, how established is the manufacturing base, and how expensive are employee labor and associated materials?
Detailed market analysis (market size and growth potential, customer, competition, channel analysis, working medium, economy, investment medium analysis, etc.)
Detailed market analysis (market size and growth potential, customer, competition, channel analysis, working medium, economy, investment medium analysis, etc.)
We at Finjuris Counsels provide excellent support in business partner selection and in the preparation of commercial agreements
Target Market
Selection
Conducting feasibility
analysis
Determining road map
and action plan
Determination of production facility location
Determining operational and organizational model
Providing support in business partner selection and in the preparation of commercial agreements
We help in the wise and efficient distribution of limited institutional resources to the countries where the company operates in.
We enable the development of data-based market penetration strategies, which will help sound decisions and ensure return on investment.
We apply the right brand positioning strategy to avoid misperceptions and help create a dynamic brand that evolves based on brand ethos.
We help develop the right organizational and operational model that will actualize the determined strategy.
Businesses that are able to successfully manage their affairs have competitive advantages in international markets such as
Companies, which have products that don’t sell well in local or regional markets, may find greater demand in a foreign market. Organizations can find new markets where their products and/or services can sell for higher prices than the local market.
Companies can find international markets that have less competition and move quickly to capture market share. This can be particularly advantageous when businesses have access to high-quality versions of products that are superior to versions in other countries.
When an organization markets to several countries, they are not as vulnerable to events in any one country. This would be true for non-business events even such as natural disaster.
When conducting business in another part of the world, a business learns new ways of doing things. They can apply this new knowledge to other markets.
