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In a time of globalization, an international footprint is increasingly important. Expanding internationally can allow retailers and brands to extend their customer bases, prolong the life of existing products, diversify risk and combat seasonality. But successful international expansion is complex.

Distinct consumer preferences, competitive and cultural differences, and increased management and operational challenges require companies to make tough choices as they define their international strategies. But with GBN Group Consulting’s deeply rooted international culture and experience helping companies across multiple consumer sectors expand globally, we have the right resources to help you get there.

Entering New Market

Once the markets are selected, proper market entry planning requires a solid foundation of knowledge about the myriad of factors that can affect consumers’ perceptions about a new brand and access to products or stores.

Business model

Should a direct or distributor/partner model be employed to maximize market potential and profitability?

Consumer demand generation

What are the best value proposition, product range and marketing strategies to reach your key target demographics?

Competitive positioning

What are the breadth and depth of current market alternatives? Channel strategy: What is the most effective way to deliver goods and services, and how developed is the country’s infrastructure?

Regulatory compliance

What are the potential governmental changes that can impact your strategy, including regional versus national compliance regulations, product regulations for health and safety, and employment regulations?

Competitive positioning

What are the breadth and depth of current market alternatives? Channel strategy: What is the most effective way to deliver goods and services, and how developed is the country’s infrastructure?

Supply chain and organization infrastructure

How readily available are product resources, how established is the manufacturing base, and how expensive are employee labor and associated materials?

What we offer

  • Target Market Selection
  • Detailed market analysis (market size and growth potential, customer, competition, channel analysis, working medium, economy, investment medium analysis, etc.)
  • Determining market entry strategies (deciding value proposal, positioning of the brand, target customer, product, determining price levels and channel strategy)
  • Determining operational and organizational model
  • Conducting feasibility analysis
  • Determining road map and action plan
  • Providing support in business partner selection and in the preparation of commercial agreements
  • Providing consultancy on law, legislation, and tax issues
  • Determination of production facility location

Why you should choose us

We help in the wise and efficient distribution of limited institutional resources to the countries where the company operates in.

We enable the development of data-based market penetration strategies, which will help sound decisions and ensure return on investment.

We apply the right brand positioning strategy to avoid misperceptions and help create a dynamic brand that evolves based on brand ethos.

We help develop the right organizational and operational model that will actualize the determined strategy.

“Change is inevitable. Growth is optional”

Benefits of international business

Businesses that are able to successfully manage their affairs have competitive advantages in international markets such as

Product Flexibility

Companies, which have products that don’t sell well in local or regional markets, may find greater demand in a foreign market. Organizations can find new markets where their products and/or services can sell for higher prices than the local market.

Less Competition

Companies can find international markets that have less competition and move quickly to capture market share. This can be particularly advantageous when businesses have access to high-quality versions of products that are superior to versions in other countries.

Protection From Events

When an organization markets to several countries, they are not as vulnerable to events in any one country. This would be true for non-business events even such as natural disaster.

Learning New Methods

When conducting business in another part of the world, a business learns new ways of doing things. They can apply this new knowledge to other markets.